THE 3/9 LB. BURGER
Bouncing back from an infamous marketing fail by refusing to appeal to the lowest common denominator
How we turned a trend against itself and created the worst holiday gift of the year on purpose
EMPOWERING PATIENTS AND INSPIRING ACTION
How we’re breaking down stigmas—and breaking through the noise.
Creating a One-of-a-Kind Festival Identity
How we branded a signature music festival for our city and had a damn good time doing it.
Giving breeders a better view.
How we helped a leading stud farm stay at the forefront of the industry
Celebrating the Thoroughbred industry’s life’s work
How we helped Keeneland connect with horsemen and horsewomen across the world
If You Build It, They Will Come
We invited the media to experience the craftsmanship that goes into building a Stearns & Foster mattress.
Bringing an immersive Lexington experience to the Windy City.
How a dynamic experiential marketing campaign took over the streets of Chicago.
Disrupting the bed-in-a-box category.
How we helped Sealy become the first major mattress manufacturer to go direct-to-consumer.
Building A Historic Athletics Activation.
How we helped UK HealthCare and Big Blue Nation break a Guinness World Record.
Proving (The Power Of) Advanced Medicine.
How we’re growing top-of-mind awareness and understanding of Kentucky’s leading medical institution.
Connecting through storytelling.
How we shaped an institutional story from a mosaic of personal perspectives.
Recruiting a new generation of students.
How we’ve helped UK start the conversation with Generation Z.
Rebranding a leading stud farm.
How we shaped a formidable brand identity for a Thoroughbred industry leader.
Advancing the world’s largest Toyota plant.
How we’ve helped set the tone for the future of Toyota Kentucky.
Leading the Thoroughbred industry.
How we help recruit the best to the world’s leading auction house.
Uniting a fan base.
How we have continually built a rallying cry for Big Blue Nation and Kentucky football.
Sharing Lexington’s gospel of cool.
How we helped build a powerful tourism brand through social and content engagement.
Not just selling—connecting.
How we helped prove the value of a Valvoline partnership to a national network of auto service installers.
Building anticipation for the ultimate betting opportunity.
How we helped raise the handle for the richest two days in racing.
Experiences grounded in strategy.
How we helped A&W develop the look, feel and customer experience of a new restaurant concept.
Reinventing an American icon.
How we’ve helped a classic restaurant chain rediscover its swagger, looking back to look forward.
Making a big statement.
How we helped an underdog in the marketplace build a powerful brand identity.
Assembling a content hub for DIYers.
How we helped build a first-of-its-kind brand community for car guys.