Creating a healthcare campaign people actually care about.
Rolling out Lexington’s red carpet for the “new pets”
Bouncing back from an infamous marketing fail by refusing to appeal to the lowest common denominator
How we turned a trend against itself and created the worst holiday gift of the year on purpose
Creating travel buzz during a global pandemic
Building trust through true storytelling.
How we’re breaking down stigmas—and breaking through the noise.
How we made Lexington one of the most talked-about tourism brands in the country.
How we gave a shopping and dining destination a true Lexington personality.
How we used influencers to hack the Facebook algorithm.
How we branded a signature music festival for our city and had a damn good time doing it.
How we proved the value of a Children's Hospital
How we helped a leading stud farm stay at the forefront of the industry
How we helped Keeneland connect with horsemen and horsewomen across the world
We invited the media to experience the craftsmanship that goes into building a Stearns & Foster mattress.
How we helped reinvigorate tradition with the new Keeneland.com
Experiencing Horse Country through the eyes of, well, a horse.
How a dynamic experiential marketing campaign took over the streets of Chicago.
How we helped Sealy become the first major mattress manufacturer to go direct-to-consumer.
How we got some buzz and had a great time doing it.
How we helped UK HealthCare and Big Blue Nation break a Guinness World Record.
How we’re growing top-of-mind awareness and understanding of Kentucky’s leading medical institution.
How we shaped an institutional story from a mosaic of personal perspectives.
How we’ve helped UK start the conversation with Generation Z.
How we shaped a formidable brand identity for a Thoroughbred industry leader.
How we’ve helped set the tone for the future of Toyota Kentucky.
How we’ve kept tradition alive and well in the Bluegrass.
How we help recruit the best to the world’s leading auction house.
How we have continually built a rallying cry for Big Blue Nation and Kentucky football.
How we helped build a powerful tourism brand through social and content engagement.
How we helped prove the value of a Valvoline partnership to a national network of auto service installers.
How we helped raise the handle for the richest two days in racing.
How we helped A&W develop the look, feel and customer experience of a new restaurant concept.
How we helped prove that there’s nothing like a Tempur-Pedic.
How we’ve helped a classic restaurant chain rediscover its swagger, looking back to look forward.
How we helped an underdog in the marketplace build a powerful brand identity.
How we helped build a first-of-its-kind brand community for car guys.
How we set up franchisees to sell, one store at a time.
