Coaxing Lexington’s downtown denizens out of their comfort zone with some out-of-the-ordinary, old-fashioned out-of-home advertising.
INCLUDED
Brand Positioning & Strategy
Paid Media Campaigns
Paid Media Campaigns
behold the butts
The Summit at Fritz Farm, Lexington’s premiere retail destination, asked for our help attracting a particularly persnickety breed of shopper: downtowners.
This elusive demographic is prone to stay in their little downtown bubble. We get it. Downtown Lexington is awesome. But there’s more to the city “outside the circle."
We’ve found a lot of playful ways to coax them out of their urban hideaway, but Booty Boards hold a special place in our heart. They’re vibrant, approachable, inviting, and they do a great job of highlighting the breadth of high-end retailers at The Summit.
Plus we got to put a Corgi butt on a big ol’ billboard.
This elusive demographic is prone to stay in their little downtown bubble. We get it. Downtown Lexington is awesome. But there’s more to the city “outside the circle."
We’ve found a lot of playful ways to coax them out of their urban hideaway, but Booty Boards hold a special place in our heart. They’re vibrant, approachable, inviting, and they do a great job of highlighting the breadth of high-end retailers at The Summit.
Plus we got to put a Corgi butt on a big ol’ billboard.
