A&W Restaurants are more than just convenient places to grab a quick bite to eat. Since 1919, they’ve been cherished community hubs where everyday moments turn into lifelong memories.

For their first nationwide brand campaign, A&W wanted to capture this truth while amplifying existing assets such as the signature A&W ampersand and its iconic burgers and root beer floats.

The “Burgers, Floats, & Then Some” campaign celebrates the dual appeal of A&W Restaurants—its iconic All American Food offerings such as all-beef burgers and Made Fresh Root Beer floats, and also the intangible joy of sharing those classic menu items with friends and family.

The concept captures quirky duos making memories over meals at A&W and freezes them in time. There’s Kash, a larger than life Little Leaguer, & then his supportive dad. Baby Boomer Barry, & then his cheese curd-stealing wife. And teenage Monica, & then her first (ex) boyfriend. Refreshed packaging design that modernized the brand’s retro roots rolled out with the campaign, as well.

“Burgers, Floats, & Then Some” ran across connected TV, Meta, and YouTube, complemented by a suite of static and high-impact digital ads. Refreshed packaging design that modernized the brand’s retro roots