WORK THAT BROKE THE INTERNET
Indie Agency News founder, Doug Zanger, hung out with Cornett's ECD, Whit Hiler, and CD, Jonathon Spalding, to discuss the recent breakout campaign for travel and tourism bureau, VisitLEX.
"Advertising from a great agency and long-standing client can take on a “how are you going to top that” quality. Such is the case with Cornett's 10-plus-year client, VisitLEX," states Zanger.
"Drawing deeply from the city and region’s culture, “Horse Kicks” was a monster hit, snapping up a ton of well-earned awards and accolades. So, how does an agency follow that up? Simple. You market to aliens in space."
Watch the complete interview and learn more about the campaign here: Indie Agency News.