In this time of skyrocketing prices and out-of-control interest rates, A&W Restaurants is helping consumers save a buck with Rooty’s Mug Club and some seriously sweet deals on their classic All American Food. And they’ve tapped a pair of the world’s most extreme penny pinchers for their latest campaign to get the word out about these money-saving offers.

Karen and Grant Hearn are breakout stars of the TLC reality series Extreme Cheapskates, which chronicles the often absurd lengths some people go to save a buck. The couple’s appearance (S3/E2) was an instant internet sensation, and videos of their unusually frugal ways have been some of the show’s most viral. 

A&W’s unlikely influencers sing the praises of Rooty’s Mug Club in a 30-second spot (seen below) and an additional series of offbeat digital/social videos that recreate some of their most memorable Extreme Cheapskates moments like the infamous at-home tooth extraction and pickle-taping scenes.

Watch the spots and read more about the campaign on Ad Age.

Interested in joining Rooty’s Mug Club? Members are regularly treated to exclusive deals via text and email including a free Root Beer Float every year on your birthday. To enroll, simply go to or text FLOAT to 57501.