VisitLEX Ads Filmed by Horses
Experiencing Horse Country through the eyes of, well, a horse.
What we did
Account Management
Insights
Brand Strategy
Campaign Concept
Creative Direction
Copywriting
Photo / Film Direction
Insights
Lexington is the beautiful, undisputable “Horse Capital of the World.” The horse is at the center of everything we do. Inspired by this, we looked to create a campaign that told our story in a fun, original buzzworthy way.
STRATEGY
Here in Lexington, we love our horses so much, we decided to let one film a few commercials for us. Seriously, we let real horses film a real tourism marketing campaign promoting Lexington as the “The Horse Capital of the World.” Fitting, right? Right.
SOLUTION
So, how’d we make this crazy dream a crazy reality? Our friends at Mill Ridge Farm lent us a hand. And some hooves. And a beautiful horse farm. We strapped GoPros to several willing ponies and let them do their thing. The rest, as they say, is history—the first time in the history of advertising a horse has filmed an ad campaign.
RESULTS
This campaign was one of AdWeek’s ‘Ad Of The Day’ and an ‘Editor’s Pick’ on AdAge’s Creativity Online. It also got picked up by the Lexington Herald Leader and a ton of horsey pubs. Hit the links below to read all about it.
“These New Tourism Ads for Lexington, Ky., Were Filmed by Horses” – AdWeek
“How VisitLEX’s horse-filmed commercials became Thier Most Successful To Date” – Crowdriff
“A Pair of Horses Shot This Local Tourism Campaign” – Creativity