Experiencing Horse Country through the eyes of, well, a horse.
Buzz and Earned Media  
Social Media & Content  
Paid Media Campaign

Beauty is in the eye of the beholder.

Lexington is the undisputable “Horse Capital of the World.” Thoroughbreds and the culture surrounding them are at the center of almost everything we do. Who better to create a few commercials for us?

Seriously, we let horses film tourism ads.

With help from our friends at Lexington’s beautiful Mill Ridge Farm, we fitted several willing ponies with GoPro cameras and let them do their thing. The rest, as they say, is history.

Watch your back, Scorsese.


“These New Tourism Ads for Lexington, Ky., Were Filmed by Horses”

“How VisitLEX’s horse-filmed commercials became Thier Most Successful To Date”

“A Pair of Horses Shot This Local Tourism Campaign”