VisitLEX Ads Filmed by Horses

Experiencing Horse Country through the eyes of, well, a horse.

What we did

Account Management
Brand Strategy
Campaign Concept
Creative Direction
Photo / Film Direction


Lexington is the beautiful, undisputable “Horse Capital of the World.” The horse is at the center of everything we do. Inspired by this, we looked to create a campaign that told our story in a fun, original buzzworthy way.


Here in Lexington, we love our horses so much, we decided to let one film a few commercials for us. Seriously, we let real horses film a real tourism marketing campaign promoting Lexington as the “The Horse Capital of the World.” Fitting, right? Right.


So, how’d we make this crazy dream a crazy reality? Our friends at Mill Ridge Farm lent us a hand. And some hooves. And a beautiful horse farm. We strapped GoPros to several willing ponies and let them do their thing. The rest, as they say, is history—the first time in the history of advertising a horse has filmed an ad campaign.


This campaign was one of AdWeek’s ‘Ad Of The Day’ and an ‘Editor’s Pick’ on AdAge’s Creativity Online. It also got picked up by the Lexington Herald Leader and a ton of horsey pubs. Hit the links below to read all about it.  

“These New Tourism Ads for Lexington, Ky., Were Filmed by Horses” – AdWeek

“How VisitLEX’s horse-filmed commercials became Thier Most Successful To Date” – Crowdriff

“A Pair of Horses Shot This Local Tourism Campaign” – Creativity

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