How we’re breaking down stigmas—and breaking through the noise.
INCLUDED
Brand Strategy |
Account Management |
Creative Direction |
Copywriting |
Film Direction |
Film Production |
Social Media Strategy
We Are proof.
Third-party quantitative research proved the impact of our approach. Among our target audience, the spots ranked above the industry average for persuasiveness, relevance, informativeness, likeability and believability. 82% of participants said the campaign stands out from the noise of advertising—not just healthcare, but across the board. And even without an explicit call to action, 63% of participants said they’d be very likely or likely to seek out additional information on UK HealthCare for any service as a follow-up to these spots.
By maintaining our commitment to emotional, cinematic storytelling, these spots have continued to strengthen the recognizable and unique direction we’ve built for the brand over the past several years. The result: UK HealthCare is consistently identified as the hospital that’s most top-of-mind, has the best image and reputation, is most preferred for all health needs, and ranks at least 8% higher than the next closest competition for advertising recall. That’s how you build a breakthrough brand.
By maintaining our commitment to emotional, cinematic storytelling, these spots have continued to strengthen the recognizable and unique direction we’ve built for the brand over the past several years. The result: UK HealthCare is consistently identified as the hospital that’s most top-of-mind, has the best image and reputation, is most preferred for all health needs, and ranks at least 8% higher than the next closest competition for advertising recall. That’s how you build a breakthrough brand.
