Earning travel buzz in a pandemic.
Buzz and Earned Media


One of our favorite pandemic binges was The Queen’s Gambit, a mid-century chess thriller set in our very own Lexington, Kentucky.

The show ended up being Netflix’s most-watched scripted limited series ever…and a once-in-a-lifetime marketing opportunity for VisitLEX.

So we got off the couch, put our heads together, and figured out how we could grab some of that hype for Lexington at a time when the travel industry had taken an unprecedented hit.