Earning travel buzz in a pandemic.
INCLUDED
Buzz and Earned Media
A ROOM FIT FOR A QUEEN
One of our favorite pandemic binges was The Queen’s Gambit, a mid-century chess thriller set in our very own Lexington, Kentucky.
The show ended up being Netflix’s most-watched scripted limited series ever…and a once-in-a-lifetime marketing opportunity for VisitLEX.
So we got off the couch, put our heads together, and figured out how we could grab some of that hype for Lexington at a time when the travel industry had taken an unprecedented hit.
The show ended up being Netflix’s most-watched scripted limited series ever…and a once-in-a-lifetime marketing opportunity for VisitLEX.
So we got off the couch, put our heads together, and figured out how we could grab some of that hype for Lexington at a time when the travel industry had taken an unprecedented hit.
![](https://cdn.prod.website-files.com/62f26f99bc47b2a2a9ffc6df/644f95ccedcce465fc0f6635_LexKy-QueensGambit-AlexMason-IsabelLadd-LucyJones-3-scaled.jpeg)
![](https://cdn.prod.website-files.com/62f26f99bc47b2a2a9ffc6df/644f95cd4feacc735416305c_LexKy-QueensGambit-Room-WIDE4-low-res.jpeg)
![](https://cdn.prod.website-files.com/62f26f99bc47b2a2a9ffc6df/644f95cde946681dbbe790ca_LexKy-QueensGambit-Room-DETAIL07-scaled.jpeg)