The internet went ballistic. 21c received 120 booking inquiries within the first 24 hours. There was a 2,570% year-over-year increase in social traffic to the VisitLEX website. The project earned global press in over 150 publications. 15,000+ social shares. Nearly 700 million media impressions. And Lexington was placed on lists of hot destinations for 2021 alongside locations like Los Cabos, New York City, The Seychelles, Jamaica, and London.