How we’ve kept tradition alive and well in the Bluegrass.
Integrated Creative Campaign  
Brand Positioning & Strategy  
Paid Media Campaign

The race never Stops

What Augusta is to golf, Keeneland is to Thoroughbred racing. Located in a National Historic Landmark, and only twice a year conducting “racing as it was meant to be,” it is one of America’s most colorful and unique sporting experiences.

Using vibrant visuals that draw on the emotional “can’t miss out” aspect of Keeneland, we’re continually telling the story to longtime fans and first-time racegoers via compelling multi-media campaigns.

Traditional media delivers powerful larger-than-life visuals, while digital allows us a broader platform to communicate promotional messages and encourage social sharing. With our help, Keeneland has also built an impressive list of national sponsorships that add to the aura of excitement.

The results speak for themselves. Keeneland breaks business records meet after meet, and new fans are falling in love with racing’s most revered venue every year.