How we helped raise the handle for the richest two days in racing.
Integrated Creative Campaign |
Paid Media Campaign

Bet like no other.

The Breeders’ Cup World Championships is the ultimate betting opportunity. Better horses and larger fields means more money to be won—and yet, betting numbers plateaued in recent years.

So we aimed to change the habits of our audience leading up to the Breeders’ Cup with our “Bet Like No Other” campaign—provoking excitement and encouraging horseplayers to bet big, all while staying rooted in the sophistication and prestige that defines the Breeders’ Cup brand.

That was only the first part. The second piece included a $15,000 “marketing stimulus package” that tracks could apply for and determine how they wanted to market to their local audiences. And with that, we’re off!