August 7, 2024
How We Celebrated A&W’s 105th Birthday
Free Root Beer Floats… For Life.
CD Jonathon Spalding rehashes our recent campaign for A&W Restaurants that gave free root beer floats to anyone over 100...for life.
Jonathon joins Camden Bernatz on the Brands & Campaigns podcast to talk about the genesis of the idea, the pitch process with A&W, and the production aspect of the campaign.
Give it a listen.
And like Jonathon himself instructed, listen on .75x speed so his voice sounds deeper.