Kids deserve a lifetime of possibilities—the chance to grow and discover everything the world has to offer. That’s what their families want for them, and it’s what KCH makes possible. Our campaign, “Kids Deserve,” emphasized the quality of care kids receive when they’re in a place that’s devoted to their particular needs, and underscored Kentucky Children’s Hospital’s mission to get kids back to their childhoods—and their futures.
Headlined by a broadcast television commercial, our campaign included a mix of video, audio, digital and out of home components. Our campaign was designed to grab attention and unite our audiences behind a shared belief about the type of care kids deserve.