RESULTS
Stampede! Hard seltzers didn’t know what hit ‘em. For next to no money, we got a ton of great user generated content and Buffalo Trace infiltrated Twitter’s Top 20 trending topics on advertising’s biggest day, earning over a million impressions and twice as many positive mentions as our closest competitor. Exposure like that usually comes with a six-figure price tag. Imagining massive metropolitan agencies sweating bullets as their posh campaigns get annihilated by a swarm of bourbon mercenaries? Well, that’s priceless.
- Twitter Top 20 trending topic on Super Bowl Sunday
- 879K – 1.1MM potential impressions (Brand Watch, Brand24)
- 3,502 #HardSeltzerHardNo mentions
- 3,226 Buffalo Trace mentions
- 1,222 new followers
- 117,641 impressions on owned Twitter Content
- Over 33K video views
- 2,254 engagements
- 97% (approx.) positive/neutral sentiment score
- 90,483 additional impressions and 4,704 engagements on Facebook and Instagram