The Case for Your Brand and the Metaverse

Mitch Jackson thinks the Metaverse is the perfect opportunity for brands to standout and strengthen relationships with their consumers. His new book, The Metaverse Handbook – How to create, market and sell in a virtual word, is out this month. Jackson is all-in on showing people how to go virtual and find ways to connect with your audiences there.

Jackson stopped by Digging Deeper to explain and try and talk host Jason Falls off his skeptical ledge about Web 3.0, brands in virtual worlds and such. The two even showed off a virtual meeting on the live stream of the program. You can access the video archives at


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Digging Deeper is a podcast on the Marketing Podcast Network.

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