Why Your Copywriting Sucks … And What To Do About It.

Copywriter Jerry McTigue says we should stop using words that sound good but say nothing. His new book Business Blather is a short primer on why your copywriting sucks … or perhaps other people’s copywriting sucks. He is on a mission to help eliminate corporate speak and jargon soup from everything from Ads to LinkedIn profiles.

Jerry joined Digging Deeper to chat with Jason Falls about the confluence of sedentary thinking and synergistic extrapolation that is riddling the infrastructure of today’s corporate communications zeitgeist. (See what we did there?)

For the seasoned copywriter all the way across the continuum to business owner who doesn’t know a thing about writing, this episode of Digging Deeper will prove useful.



This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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Email Dixie@teamcornett.com