Understanding Your Brand

Lots of agencies, consultants and experts throw around the word “brand” but don’t ever seem to really grasp what it is and explain it in a way you can understand it. Nick Westergaard has spent a career trying to fix that. His Brand Driven Digital agency has done so for many businesses over the years. He’s turned that expertise into two books: Brand Now – How to Stand Out in a Crowded, Distracted World, and Get Scrappy – Smarter Digital Marketing for Businesses Big and Small.

Nick joined us on Digging Deeper to help better define the concept of brand and branding. He also explained what brand storytelling is and how businesses should use it. His ideas can help you understand your brand and what it takes to make it stand out in today’s noisy marketplace.



This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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