Marketing Your Startup
August 17, 2021
Andrew Lee Miller knows all about startups. He’s even known as a prolific bootstrapped startup marketing expert. In the past 15 years, he has driven three venture capital-backed startup exists and dozens of successfully funded companies.
His new book The Startup Growth Guide is chock full of helpful advice for entrepreneurs to build their businesses without a marketing budget. He joined Digging Deeper to share those tips and tricks, help us know when to step up and create a marketing budget as you scale and more.
This episode of Digging Deeper is brought to you by PodchaserPro.
One hundred million Americans each month listen to podcasts. For your business, or if you’re at an agency, your client’s business, ignoring podcasts as a method to reach an audience is not smart. But podcasts are hard to find, hard to track and it’s nearly impossible to find reliable audience size and demographic information to know which podcasts to sponsor or to pitch right?
PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. I think of it as an IMDB for podcasts. You don’t have to clutter your podcast app with a bunch of subscriptions you never listen to. Podchaser helps you find and manage them like you’re subscribing to blogs in one place.
PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts. You find a podcast, click on the Pro tab and see everything you need right there. If there’s a piece of information you don’t see or can’t find, PodchaserPro subscribers have a personal concierge. Just ask them to go find it and within a day or so, they get back to you.
We have used PodchaserPro to make recommendations for media buys and sponsorships to clients. We have also used it to prioritize podcasts for pitching guests and trying to be a part of the show itself. It’s a must-have tool for finding, prioritizing, targeting and tracking podcasts for your business or clients.
If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!
If you like this episode, please share it with a friend or colleague. Don’t miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!