What happens when a Creative Director leads with social and digital?

The typical advertising agency creative director is someone steeped in television, print, radio, outdoor and the like. They probably went to art school and have spent time building creative strategies. But the world of digital and social media has changed the requisite background for what we call creative directors today.

Bridget Jewell is one of the fabulous creative directors at Periscope, an agency with offices around the world, but based in Minneapolis. She has developed award-winning social, PR and influencer programs for the likes of Hefty, Trolli and Black Forest candies, Great Clips, Target, the Minnesota Twins, Intuit and many more. She’s joined Digging Deeper to tell us about it and talk creativity with brands.



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