Reclaiming and Growing a Family Brand
April 20, 2021
Stephanie Stuckey wasn’t satisfied with her family’s brand being controlled by someone else. So, decades after her grandfather sold the roadside oasis brand popular among travelers and for its famous pecan rolls, she bought it back.
Stuckey is now revitalizing a brand that is dependent on highway travel and family road trips. But that looks very different in 2021 than it would have 20 years ago. Heck, it even looks different than it would have two years ago.
She joined Christy Hiler and Jason Falls on Digging Deeper to talk about the revitalization of Stuckey’s, controlling her own pecan supply chain and more.
This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.
If you like this episode, please share it with a friend or colleague. Don’t miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!