Understanding What a Purpose-Driven Brand Really Is

The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper concept that can not just be a great feather in the cap of a brand, but the driving force behind everything it does.

Jeff Hilimire has made a career out of building purpose-driven brands. His agency Dragon Army specializes in it. Jeff spends a lot of his free time doing purpose-driven things like building 48 in 48 which provides free websites to non-profits and Ripples of Hope which provides incubator support for businesses with a higher purpose.

On this episode of Digging Deeper, we dive into what being purpose driven means and how it can benefit businesses and brands of all sizes.


You can find Hilimire on LinkedIn, Dragon Army online and the other ventures we discussed here:

Today’s episode of Digging Deeper is presented by Winfluence – Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.

Digging Deeper listeners get 20% off the book’s retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.

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