Inside the Influencer Mindset

Influencer marketing is on track to be a $50 billion industry by next year. That’s one of the reasons we talk a lot about the topic on Digging Deeper. But we don’t often get to look at the opportunity to connect with audiences via a trusted third party influencer from the other perspective — that of the influencer themselves.

Malvika Sheth is a rising fashion, beauty and style influencer with her engaging channels found under the Style by Malvika brand name. She’s active on Instagram, YouTube, TikTok and her website. She joined host Jason Falls on Digging Deeper to talk about the life of an influencer, her entry point and relationships with brands and how she sees the industry evolving.

Dive into the episode and be sure to share it with colleagues who might benefit from being inside the influencer mindset.

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