Will Unions Make or Break Influencer Marketing

August 04, 2020

Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman’s senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more.

For those interested in influencer marketing, this is a good one!

Give it a watch or listen and be sure to subscribe and share!

Other resources mentioned in this episode include:

- Restream.io – Our episode sponsor and multiple-location streaming platform
- Switcher Studio – The video production software we use (Code FALLS gets you 10% off for life)
- The Vogue article on fashion influencers unionizing
- TopRank Marketing’s 2020 State of B2B Influencer Marketing Report

Find Crystal on LinkedIn. Edelman can be found at Edelman.com and its 2020 Trust Barometer is well worth the read.

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