Will Unions Make or Break Influencer Marketing

Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman’s senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more.

For those interested in influencer marketing, this is a good one!

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Other resources mentioned in this episode include:


Find Crystal on LinkedIn. Edelman can be found at Edelman.com and its 2020 Trust Barometer is well worth the read.

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