Digging Deeper into Influence and Persuasion

Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and he’s a certified Cialdini instructor and author of two books.

His first book, Influence People, was declared one of the top 100 all-time books on influence by BookAuthority. His latest book, Persuasive Selling, is focused on insurance agents, but has cross-vertical approaches to help everyone. More than anything, techniques Ahearn teaches help bridge the gap that sometimes exists between marketing and sales.


Jason also discusses the latest influencer fraud statistics and report by HypeAuditor in the episode. Find more about that data at HypeAuditor.com.

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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