Honey Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and Jason Falls on Digging Deeper to explain everything from the brand’s history to its recent re-branding efforts.
Honey Baked Ham was founded 60 years ago in Detroit by Harry J. Hoenselaar, who invented the spiral slicer. The brand is bordering on the territory of being a generic label, like Kleenex or White Out. You don’t typically hear people saying they’re getting just a ham, but a Honey Baked Ham.
Hear how Jo Ann Herold approaches marketing, creativity and beyond on this week’s Digging Deeper.
Dial it up and share with someone who might be able to use an influencer campaign to get their products in the hands of people who can have an impact on their brand!
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