Growth hacking strikes some people as something that computer software companies do. But Shopify’s Morgan Brown, co-author of the book Hacking Growth, knows that it’s a process any business can leverage to leverage data and efficient budgets of time and resources to grow more effectively, and in some cases, to be more successful than originally planned.
Brown is a former product director at Facebook and current vice-president for growth at Shopify. He joined Digging Deeper to demystify growth hacking for the rest of us and talk about the future of his company, one of the world’s largest e-commerce software solutions for businesses of all sizes.
This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.
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