The Global Marketing and Sales Dynamics for Manufacturers
March 02, 2021
Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled Tech International specializes in helping ready manufacturing brands for go-to-market sales and marketing strategies, both domestically and globally. His extensive experience in international markets and the industrial space helps him create successful programs for dozens of clients.
Deutsch joined Digging Deeper to dive into the things marketers need to be aware of when going global, how to assess whether or not a given market is right for your brand and the challenges you might face in doing so. He also breaks down the often tortured line between sales and marketing, diagnosing the reasons behind most dysfunctions between the two.
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