Finding Your Red Thread

There’s a huge difference in a brand strategy and a content strategy. There’s also a huge difference in brand messaging and the everyday, tactical social content that delivers it. But in order to be ultimately successful with all of the above, brands need to weave them all together into a cohesive execution. And most brands don’t.

Tamsen Webster has studied this problem and has a solution in her new book Find Your Red Thread. She joined Jason Falls on Digging Deeper this week to explore how to execute on a messaging strategy in day-to-day social posts, how to connect your brand’s voice and promise through the creative and strategic process to execute well and beyond.

The book is fantastic. Watch the interview, then go get your copy and Find Your Red Thread.


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