Getting Fancy with Social Commerce and Online Retail

Social commerce is a big term with a lot of meanings. Fancy.com is trying to put more definition around it for consumers of the site’s marketplace of custom and interesting items for home decor, fashion, accessories and beyond.

Abbey Schoenberg, Fancy.com’s director of marketing, joined Digging Deeper to talk about the site’s approach to growing its online retail presence, incorporating social commerce into how people shop and the sales channels and strategies she uses for the site’s growth. Schoenberg spent time at Forever21 and Oakley, as well as travel brand Contiki Holidays before landing at Fancy.com.

Give the episode a listen and pass it along to your colleagues so they can get Fancy about social commerce.

 

 

This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you’re a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls.

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