When your brand is highly dependent on event marketing to grow and a pandemic hits, what do you do? Paige Guzman, the chief marketing officer at Lagunitas Brewing Company, knows the answer all too well. She had to pivot the brand in her new role and find different paths to consumers. The result is a disruptive approach to the beverage industry that has elevated Lagunitas from a regional craft brew to a global brand taking the concept of craft beverages to new heights.
Guzman joined Digging Deeper to talk about the pandemic pivot, how digital has infused a new approach and connection to its consumers, and what shaking up the beverage space is really like.
Host Jason Falls also shared information on the show today about the Marketing Podcast Network, a new venture that creates a community of marketing podcasts for brands wishing to reach an audience of marketers. Check that out at marketingpodcasts.net.
This episode of Digging Deeper is brought to you by PodchaserPro.
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