Few companies have experienced digital transformation quite like Tastes of Chicago. The e-commerce brand within the Lou Malnati group of brands was almost an afterthought a few years ago. They sold Chicago-style pizza direct-to-consumer online.
Then COVID hit and business exploded. Now, Tastes of Chicago was a big revenue driver for the corporation and engineering the shift fell on the shoulders of Ahin Thomas.
He joined the company after years in the tech startup and investment space and was named chief revenue officer. His challenge was to help Tastes of Chicago latch on to the reigns the sudden boon in online sales presented and grow the brand.
We connected on Digging Deeper to find out more about the digital transformation of the e-commerce brand and see what the future holds for Ahin and Tastes of Chicago.
NOTE: Anyone who uses the code “DiggingDeeper” on TastesofChicago.com until Friday, October 8, gets 10% off!
If you like this episode, please share it with a friend or colleague. Don’t miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!
This episode of Digging Deeper is brought to you by PodchaserPro.
PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.
If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!
Note: Ahin Thomas photo from BackBlaze.