Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word “coach” and “life coach” and their various merits.
Jason also points to a new tool to use to help content marketers catch plagiarism and previews a new companion podcast for his upcoming book. Give it a watch or a listen and share with someone who might enjoy!
Digging Deeper is sponsored by Restream.io. Live stream to over 30 different social and video networks and up to 10 different pages or accounts at once. Learn more by visiting our link to Restream.io. Special thanks to SwitcherStudio, our video production software, as well.
If you like this episode, please share it with a friend or colleague. Don’t miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify.