Your Brand Essence and Determining Your Perfect Customer

Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word “coach” and “life coach” and their various merits.

Jason also points to a new tool to use to help content marketers catch plagiarism and previews a new companion podcast for his upcoming book. Give it a watch or a listen and share with someone who might enjoy!



Other resources mentioned in this episode include:

    • – Our episode sponsor and multiple-location streaming platform
    • Switcher Studio – The video production software we use (Code FALLS gets you 10% off for life)
    • Plagiarism Checker – PrePostSEO’s plagiarism checker Jason mentioned

Find Makalya on LinkedIn. Her website is You can also find her helpful YouTube videos on her channel there.

Digging Deeper is sponsored by Live stream to over 30 different social and video networks and up to 10 different pages or accounts at once. Learn more by visiting our link to Special thanks to SwitcherStudio, our video production software, as well.

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