What You Need to Know About Customer Experience

How much time do you spend thinking about or working on your customer’s experience? The guest on this episode of Digging Deeper would probably argue that if you’re not spending a good portion of your time there, you need to. Brad Cleveland is an expert on customer experience and the founding partner and former CEO of the International Customer Management Institute. He’s the author of the new book Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results.

He and host Jason Falls talk about the state of customer experience in a world that seems to be overrun with volatile customers and bad experiences. What does your brand need to know and do to address customer experience today? Give the episode a watch or listen and find out.



This episode of Digging Deeper is less sponsored by someone and more just presented by a new project Jason Falls has built he wants you to know about. Our friends at Get.Online, the domain name provider, along with Ryan Foland and Kim Garst have produced three online courses that combined, form the .Online Business Academy.

It’s a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you’ve always wanted to launch. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then Jason’s course is how to set up and launch your business website to attract customers.

The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day.

So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now.

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