Fueling the Crave – The Creativity Behind White Castle

White Castle is one of those interesting challenger brands in the quick service restaurant space frequently popping up with creative ideas. The brand’s Valentine’s Day promotion each year is a stroke of genius. Its social content and ties to pop culture make it hit well above its weight in a class with the McDonald’s and Burger Kings of the world.

Lynn Blashford is the White Castle CMO. She joined Jason Falls and Christy Hiler on Digging Deeper to talk about the brand’s creativity, how it has had to adjust to a different world with COVID-19 and beyond.

Give the show a watch or a listen, then share it with someone you know who would also be interested in insights from Lynn!



Other resources mentioned in this episode include:

Lynn Blashford can be found on LinkedIn. White Castle’s creativity can be seen on Instagram, YouTube, Twitter or its website.

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