What Brands Can Learn from Content Marketing in College Athletics

Content marketing is a very unique animal in the world of sports. But it’s a unique animal brands can learn from.

Charles Bloom spent over 17 years as the Associate Commissioner at the Southeastern Conference and helped forge that league’s moves into first the digital space, then the branded content world with the launch of its own television network. He returned to campus a few years ago and is now the Executive Associate Athletics Director, Chief of Staff and Chief Communications Officer at the University of South Carolina, his alma mater.

Bloom joined Digging Deeper on the morning after the 2021 NCAA Men’s Basketball Championship game to talk college athletics, content marketing and more. Dive in and hear how brands can take a page from college athletics and build their branded content in ways they perhaps never thought possible.



This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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