The CEO Perspective on Marketing

Marketers often exist in their own bubble. A select few get some face time outside of that bubble with the CEO of the company they work with or of the brands they work for. We wanted to change that on Digging Deeper, so we invited a CEO in to give us that executive position on marketing, sales, social media and more.

Ken Romanzi is the former CEO of B&G Foods who now serves as an advisor and principal at The New England Consulting Group. That company produces some of the most well-known consumer brands out there. Crisco, Cream of Wheat, Green Giant, Ortega, Molly McButter, Snackwells, and Weber, among others. His background also includes time at WhiteWave Foods, OceanSpray and he was once president of U.S. Toys for Hasbro.

He stopped by Digging Deeper to talk about the breadth and depth of B&G Foods, how they were organized, where marketing and sales meshed and beyond. The discuss was a valuable peek behind the C-Suite’s curtain for all of us.

 

This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls’ book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.

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