Cornett President Christy Hiler’s debut column at MediaPost addresses cancel culture and its effect on your brand. She writes:
“Mob mentality and cancel culture are serious. Consumers are tracking brand actions and holding them accountable for the gap between the beliefs they have shared and the actions they are taking to live those beliefs.
But shared beliefs are no longer enough.
One wrong move or word, and you could be deleted. Everything you spent years building starts to crumble.”
To read the full article, head over to MediaPost.