Can you measure creativity?

Can you measure creativity? You certainly can if you’re speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week’s episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things.

Give the episode a watch or listen then share it with a friend or colleague you think will find it useful, too.

 

 

Other resources mentioned in this episode include:

Find Christopher Penn online at TrustInsights or on his Awaken Your Superhero blog. You can also download his awesome e-Book on A.I. for Marketers, or follow him on LinkedIn or Twitter. Special thanks to Doug Haslam for the picture of Chris used on this site and in show promotions.

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