What Marketers Need to Know About Artificial Intelligence

Few buzzwords have been as hot or used as “artificial intelligence” or “AI” and “machine learning” in the last few years. Marketers are pitched dozens of tools and approaches each month my martech companies promising this is how one or other other will revolutionize your business.

But the reactions to using AI for marketing are mixed. Some joyously say “yes” and dive in hoping they figure it out. Others are scared that it requires massive investments in staff and technology just to have a modest practice using AI.

Raj Venkatesan joined Digging Deeper to talk about his new book, The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, which is a how-to book for marketers and businesses looking to build smart AI strategies. The book is co-authored by Jim Lecinscki. Venkatesan is also the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia, and the co-author of the book Marketing Analytics.

He explained the difference in AI and machine learning, talked about neural networks and deep learning, then took us through the five stages of the AI Marketing Canvas.


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