Neal Schaffer made a name for himself authoring books on Maximizing LinkedIn. He went on to author another book called Maximizing Your Social and has long been offering helpful tips and insights along with a few staff writers as NealSchaffer.com. His fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace.
You can find The Age of Influence on Amazon or at your local book store.