It’s one thing to post videos on YouTube and Facebook and call it content marketing. It’s another to build your own publishing platform and measure every single detail to optimize user experience. While content and rewards drive the experience of the site, it’s all driven by a powerful back end platform, built for continual improvement and better engagement with our audience. Content becomes smarter, more relevant and guides consumers’ decisions. With a full-time engineer growth hacking the community, we map trends and consumer engagement with precision, and continuously improve the performance and goal conversions of the Team Valvoline platform.