We helped Busch Light and Jack Link’s develop a national TV campaign bringing fans a combo that’s always good together—beer and beef jerky. The concept pairs the dry humor of Busch Guy with the wild weirdness of Jack Link’s Sasquatch in a :15 spot featuring an obsessive cryptid hunter, lost in the timeless goodness of beer and jerky, who blows the photo of a lifetime.

We helped Busch Light crush Thanksgiving social engagement and earn some bonus press with the Busch Can Crock, a weird-in-a-good-way product that was equal parts innovative and nostalgic. Despite looking like the quintessential slow cooker on every Midwestern kitchen counter circa 1995, this revolutionary gadget was designed to keep up to six Busch Light cans as cold as a mountain stream. We launched with some retro QVC-inspired content that had everybody and their Midwestern mama jockeying for the holiday’s hottest prize.

To commemorate the retirement of Kevin Harvick, longtime NASCAR Cup Series driver of the Busch Light car, we launched #Busch401K—asking followers how they’d spend a $50,000 early retirement grand prize.

For National Beer Day we gave the people what they wanted—a shit ton of beer money. The brand moment helped Busch Light become the most talked-about beer brand on National Beer Day, and the most talked-about topic on X—outcompeting MLB opening day, the first day of the Masters, and the confirmation of a Supreme Court justice.

The brief was simple: Create a big social moment for Busch Light as the brand was launching its special edition fishing cans—and help make Busch one of the most talked-about beer brands on the market. So we got ourselves a bass boat, devised a social activation called “Boatload of Busch,” and the rest... was a whale of a tale.