Lane's End Video
by Chris McNamara
In partnership with Eye Level Films we dove into the history of how Lane's End continually develops some of the greatest stallions in the world. We dug through years of archives including newspapers, industry publications, videos and images to showcase the decades of success the farm consistently brings to the world of Thoroughbreds. The video combines high-paced visuals and energetic sound design, driven by insights from farm leadership, to represent the "art and science" behind building a world-class stallion roster.
This spot was introduced to the Thoroughbred community the Monday following the Super Bowl. Lane's End also ran a Super Bowl spot to tease this longer version in select local markets.