Hallway Feeds Rebrand
by Jonathon Spalding
History was made this past weekend when American Pharoah won the first "Grand Slam" in Thoroughbred racing, concluding a legendary racing career fueled by none other than our client Hallway Feeds.
As a family-owned and handshake-operated company that has served Central Kentucky for more than 50 years, Hallway Feeds has grown into the leading feed supplier to the Thoroughbred industry.
And this year, we've had the opportunity to be a part of Hallway Feeds' evolution, introducing a refreshed brand identity that stays true to its roots.
With a new website, we were able to communicate both the craftsmanship and science behind equine nutrition.
And in a brand film, which will be shown on tours of the mill, we set out to introduce the Hall family and tell the Hallway Feeds story in a way that establishes trust through authenticity.
It all adds up to a brand that is able to build on its heritage, while setting the course for the generation.